Team
goal-setting framework
A framework for planning annual and semi-annual goals
The challenge
Product teams often approached goal setting inconsistently, making it difficult to connect individual priorities with team and business objectives. A unified framework was needed to support both annual and semi-annual planning cycles.
Approach
The framework defines key goal categories, provides detailed guidance for formulating clear and measurable goals, and formalizes the complete cycle—from initial planning and alignment to progress reviews and final evaluation. It was refined over several years and tested by multiple product teams across different companies.
Outcome
The framework established a transparent and repeatable goal-setting process, improved alignment between teams and business priorities, and made long-term planning more consistent. Its flexibility allowed it to be adapted to different organizational structures and levels of product maturity.
